Terms of Service

UTM Copilot is an AI-powered platform for creating, validating, governing, and managing UTM tracking codes and related assets such as governance conventions, CSV imports, short links, QR codes, API keys, and webhooks. Features vary by subscription plan.

You must be at least 16 years old and capable of forming a binding contract to use the Service. You are responsible for maintaining the confidentiality of your account credentials and API keys, and for all activity that occurs under your account. Notify us promptly at support@utmcopilot.com if you suspect unauthorized use of your account.

You retain all rights to the content you submit to the Service, including UTM records, governance rules, chat messages, and uploaded CSV files (“Customer Content”). You grant us a limited, non-exclusive license to host, process, and display Customer Content solely as necessary to provide and improve the Service, including processing it through the AI features described in Section 4.

You are responsible for Customer Content and represent that you have the rights necessary to submit it and that it does not violate any law or third-party rights.

The Service uses third-party large-language-model providers (for example, OpenAI, Anthropic, and Google), routed through the Vercel AI Gateway, to process chat messages and uploaded file contents and deliver AI-powered features. We do not use your Customer Content to train our own models.

AI-generated output may contain errors. You are responsible for reviewing AI-generated UTM parameters, mappings, and suggestions before relying on them. The Service’s validation features help enforce your conventions but do not guarantee correctness of campaign data.

You agree not to:

• Use the Service for any unlawful purpose or to store, create, or distribute unlawful, infringing, or harmful content;
• Abuse the AI features, including attempting to circumvent safety measures, extract underlying models or prompts, or generate content unrelated to the Service’s purpose at abusive volume;
• Resell, sublicense, or offer the Service (or access to it) to third parties as a standalone service without our written permission;
• Probe, scan, or test the vulnerability of the Service, bypass rate limits or access controls, or access data of other organizations;
• Use short links to direct users to malware, phishing, or other deceptive or harmful destinations;
• Interfere with or disrupt the integrity or performance of the Service; or
• Use automated means to access the Service other than through our documented API.

We may suspend or terminate accounts that violate this section.

We provide a REST API and signed webhooks subject to these Terms and any published documentation. API keys are issued per organization and must be kept secret. We may impose and modify rate limits to protect the Service. You are responsible for validating webhook signatures and securing your receiving endpoints.

Paid plans are billed monthly through Stripe via Clerk Billing. By subscribing, you authorize us and our payment processors to charge your payment method on a recurring basis until you cancel.

• Cancellation. You may cancel at any time. Cancellation takes effect at the end of the current billing period, and you retain access to paid features until then. Except as required by law, payments are non-refundable.
• Price changes. We may change prices with at least 30 days’ notice; changes apply at your next billing period.
• Free tier. Free plan limits (such as monthly UTM allowances) may change with reasonable notice.
• Taxes. Fees are exclusive of taxes, which you are responsible for where applicable.

The Service, including its software, design, and branding, is owned by Method Four and protected by intellectual property laws. Except for the limited right to use the Service under these Terms, no rights in the Service are granted to you. Feedback you provide may be used by us without restriction or obligation.

The Service depends on third-party providers, including Vercel (hosting and AI gateway), Clerk (authentication and billing), Neon (database), Stripe (payments), and large-language-model providers. We are not responsible for third-party services, and their availability may affect the Service.

Our collection and use of personal information is described in our Privacy Policy, which is incorporated into these Terms by reference.

You may stop using the Service and delete your account at any time. We may suspend or terminate your access if you materially breach these Terms, if required by law, or if we discontinue the Service (with reasonable advance notice where practicable). Upon termination, your right to use the Service ceases; Sections 3, 8, and 12 through 16 survive termination.

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT AI-GENERATED OUTPUT WILL BE ACCURATE OR COMPLETE.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER METHOD FOUR NOR ITS SUPPLIERS WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUES, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE WILL NOT EXCEED THE AMOUNTS YOU PAID US FOR THE SERVICE IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR ONE HUNDRED U.S. DOLLARS ($100) IF YOU HAVE NOT PAID US ANY AMOUNTS.

You will indemnify and hold harmless Method Four and its officers, employees, and agents from any claims, damages, and expenses (including reasonable attorneys’ fees) arising from your Customer Content, your use of the Service in violation of these Terms, or your violation of applicable law.

These Terms are governed by the laws of the United States and the Commonwealth of Massachusetts, without regard to conflict-of-law principles. Any dispute arising out of these Terms or the Service will be resolved in the state or federal courts located in Massachusetts, and you consent to their jurisdiction. Each party waives any right to a jury trial to the extent permitted by law.

We may update these Terms from time to time. If we make material changes, we will notify you by email or through the Service at least 14 days before the changes take effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms. The “Last updated” date above reflects the most recent revision.

UTM Copilot is operated by Method Four. Contact us at support@utmcopilot.com with any questions about these Terms.