Stop guessing. Start tracking with confidence.
Create governance-compliant UTM tracking links in seconds with AI. No more spreadsheets, naming conflicts, or broken analytics.
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Everything you need for UTM excellence
From AI-powered creation to team governance, UTM Copilot handles the entire lifecycle of your tracking links.
Conversational UTM Creation
Describe your campaign in plain language. Our AI generates properly formatted UTM links — no spreadsheets, no guessing.
Governance & Conventions
Define allowed values, regex patterns, and naming rules. Every UTM is validated against your organization's standards automatically.
Analytics Dashboard
Track AI costs, UTM usage, and compliance rates. Export reports and identify trends across all your campaigns.
CSV Bulk Import
Upload existing UTM data and let AI map columns, validate entries, and import everything with full audit trails.
Multi-Agent AI Pipeline
Five specialized AI agents work together: Planner, Validator, Fixer, Data Agent, and Explainer — for reliable, accurate results.
Team Collaboration
Role-based access control, organization-wide conventions, and a shared UTM library keep your entire team aligned.
From idea to tracking link in seconds
Our multi-agent AI pipeline handles the complexity so you don't have to.
Describe Your Campaign
Tell the AI what you need: "Create a UTM for our spring sale email campaign on Mailchimp, linking to our promo page."
AI Plans & Validates
Our pipeline drafts UTM parameters, checks them against your governance rules, and fixes any issues — all in seconds.
Review & Activate
Review the generated UTM with a full explanation of what was created and why. Approve it to make it active.
Track & Manage
Every UTM lives in your searchable library with version history, tags, QR codes, and team visibility.
Loved by marketing teams
See what teams are saying about UTM Copilot.
“UTM Copilot cut our UTM creation time by 80%. No more spreadsheet chaos.”
Sarah Chen
Head of Digital Marketing
“The governance rules alone saved us from months of bad data. Every UTM follows our conventions now.”
Marcus Rivera
Marketing Ops Lead
“We went from inconsistent tracking to full compliance in a week. The AI pipeline is magic.”
Priya Sharma
Growth Marketing Manager
Simple, transparent pricing
Start free, upgrade when you need team features and governance.
Free
For individuals getting started with UTM management.
- 50 UTMs per month
- 1 user
- Basic AI generation
- UTM library
- Community support
Pro
For marketing teams that need governance and collaboration.
- Unlimited UTMs
- Up to 10 team members
- Full AI pipeline + conventions
- Analytics dashboard
- CSV bulk import & export
- QR code generation
- Priority email support
Frequently asked questions
UTM Copilot is an AI-powered platform that helps marketing teams create, validate, and manage UTM tracking codes. Instead of manually building UTM URLs in spreadsheets, you describe your campaign in natural language and our AI generates properly formatted, governance-compliant UTM links.
Our multi-agent pipeline uses advanced language models to understand your campaign description, generate UTM parameters, validate them against your organization's naming conventions, fix any issues, and save them to your library — all in seconds.
You can define allowed values for each UTM parameter, set regex patterns for naming formats, create field-level mappings, and mark fields as required. Every UTM generated through the platform is automatically validated against these rules.
Yes. Upload a CSV file with your existing UTM data and our AI will map columns, validate entries against your conventions, and import them into your library with full audit trails.
We offer a free tier for individuals (50 UTMs/month), a Pro plan for teams ($49/month with unlimited UTMs), and custom Enterprise pricing for large organizations. All plans include AI-powered generation and validation.
Absolutely. We use industry-standard encryption, SOC 2 compliant infrastructure, and full data isolation between organizations. Your UTM data and campaign information are never shared or used for training.
Yes — our Free plan is available indefinitely with no credit card required. You can also start a 14-day free trial of the Pro plan to test team features and governance capabilities.